Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Which web browser is the safest?

Enterprise cybersecurity is a holistic system that involves employing security practices at every level of use. This includes picking out the most secure application for web browsing. Consider the security features of these popular web browsers when picking yours. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

5 Security issues to look out for

The security of your systems and technology is a constant battle, and one you will likely never completely win. There are significant steps you can take to secure your systems, but having knowledge about your systems is one of the most effective tools. If you know how your systems can be breached, you can ensure […]

Mobilize your VoIP

VoIP solutions are a great way to save costs and increase productivity, especially when it comes to remote and mobile workers. With business trends like Bring Your Own Device (BYOD) policies, companies using VoIP in their offices needed to expand their remote communication capabilities in order to hold their own against competitors. But they may […]

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Microsoft Office 2019 vs. Office 365: A comparison

Microsoft Office is one of the most popular productivity suites for businesses. Over the years, Microsoft has released several versions of the product, all of which were designed to target different users or update outdated features. Two of the suite’s latest iterations, Office 365 and Microsoft Office 2019, contain many of the same standard applications, […]

3 Cloud service models for your business

Cloud computing has become a staple in business strategy and IT architecture over the past couple of years. The functions and benefits of using the cloud let businesses seek to adopt new business models, obtain valuable insights from massive amounts of data, manage workloads, and gain competitive advantage. But cloud adoption can be tedious, and […]

5 IT investment mistakes to avoid

Business owners aren’t perfect. They’re human and sometimes make costly mistakes. If you want to succeed as a business owner, learn from others and try to avoid making bad moves. Be wary of the things you purchase and think twice before parting with your hard-earned money. Here are five mistakes to avoid when investing in […]