How AI can boost your eCommerce business

How AI can boost your eCommerce business

Artificial intelligence (AI) is fast becoming an integral part of doing business. Experts predict that AI will be involved in as much as 85% of all customer interactions with a business in 2020. In fact, many eCommerce businesses today are already using AI to interact with and provide better service to their customers. Read on to find out how.

Predicting what your customers want

AI has many uses in eCommerce, benefiting both the business and the customers. For instance, machine learning, a subset of AI, can be used to identify customer habits and their interests based on search histories (both inside and outside of a specific business’s site).
With the proper configuration, machine learning can be used to analyze shopping behaviors to customize and tailor the online shopping experience to specific users. Product recommendations, pairings, and promotions can target individuals, improving the customer experience, and in turn, your bottom line.

“I’m looking for something a little more…”

Machine learning is also great for cataloging products. In the past, businesses would send out dense and cumbersome product catalogs where customers could find — often with difficulty — the items they were looking for.

Today, consumers are able to upload photographs of a product — say, an article of clothing — that’s similar to what they want to purchase or pair with another. Through AI, a website will be able to analyze the photographs and make suggestions based on data from the uploaded images.

Customers can still talk to a “representative”

More and more users are relying on eCommerce over face-to-face sales interactions, thanks to advances in “plain language” systems. Machine learning is getting better at interpreting conversations and answering with natural-sounding responses. By replicating the in-person shopping experience, eCommerce businesses can shift away from the overheads of brick-and-mortar stores. This will allow them to make significant savings in capital expenditures and human resources, all while reducing the opportunity for costly human error as well.

AI has the potential to improve your eCommerce business. If you’re ready to integrate more of this tech into your business model, give us a call. Our experts will be happy to assist you and provide the cutting-edge IT solutions that will drive your business forward.

Published with permission from TechAdvisory.org. Source.


Doug Renner

Principal Consultant

Doug Renner is a veteran of both business and the information technology industry. His most recent endeavor was founding Peak IP Solutions where he started the company in 2004 and led it for 14 years. Peak IP Solutions grew rapidly from inception to over $13MM in annual sales in just six years. They were recognized by CRN Magazine in the NextGen 250 category as a leader in the VAR/MSP space. Major partnerships with Cisco, VMware, Veeam, HP, InfoBlox and others helped drive the businesses growth in sales along with steady growth in their Security, Voice, and Network Managed Services solutions. In March of 2018, Telcion Communications Group acquired Peak IP Solutions. Doug has held many certifications over the years beginning with his Microsoft MCP on Windows NT 3.5. In 2000 Doug started working for Cisco where he earned several Routing, Design, Voice, Security and Data Center certifications. Currently Doug is working with Telcion to transition clients and business aspects. He continues to enjoy the technology and supports projects in the Bay Area geography. Doug enjoys time with his wife and two daughters, driving and camping in Volkswagen Vanagon Syncro campers, Snowboarding, Mountain Biking Investing, and walking Abbi, the family’s Australian Shepherd.