Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs.

Having great content on your site is the magnet that attracts visitors.

We’ve all experienced the frustration that comes with a slow-loading website. While 10 years ago, we would have waited patiently as a site loaded with all the urgency of a sloth, today’s internet surfers won’t hesitate to close the tab. Most expect at least a three-second load time, while some won’t settle for wait times over two.

A dashboard is a single display that provides all the information you need to make important business decisions and manage your company. While dashboards are generally helpful, you need to choose the one that works best for your company’s objectives and goals.

If you think your email is safe from hackers, think again. A lack of sufficient email security measures can result in data theft, unauthorized access to sensitive information, and malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.

Since the very first software release, software licensing was already considered a challenge. In the past, many software licensing models were based on concurrent connections or number of installations. Today, virtualization and multicore CPUs add a new level of complexity, making it more difficult to track costs and how many licenses you’ll need.

There are so many VoIP phone systems in the market that you’re bound to come across a few with similar features and add-on services. This might tempt you to compare their prices and purchase the more affordable option. But don’t just look at the initial price of the VoIP system; you must also look at the total cost of ownership (TCO).

What is TCO?
TCO is the overall sum of procuring, deploying, and operating a VoIP system over its life cycle, which is typically five years.

Office workers are far too familiar with slideshow presentations that are either more soporific than cough medicine or are horrible time sinks that make them miss their deadlines. To avoid becoming the next target of their ire and resentment — and perhaps become the presenter everyone actually enjoys — here are some tips on how to use Microsoft PowerPoint.

Google Drive keeps improving as a productivity suite. And yet for reasons unknown, its time-saving PDF management features have gone under the radar — features like scanning documents with your phone and saving them as PDFs without switching out of Google Drive.

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks.

Businesses seeking to integrate their various systems may be intrigued by a cloud solution. An increasingly popular cloud solution for small- and mid-sized businesses (SMBs) is the enterprise resource planning (ERP). Find out what a cloud-based ERP is, and how your business can benefit from it.