Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers.

Microsoft Office 2019 vs. Office 365: A comparison

Microsoft Office is one of the most popular productivity suites for businesses. Over the years, Microsoft has released several versions of the product, all of which were designed to target different users or update outdated features. Two of the suite’s latest iterations, Office 365 and Microsoft Office 2019, contain many of the same standard applications, but users should pay close attention to their differences when deciding which one to purchase.

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company.

A complete guide to juice jacking

Smartphones have become such a vital component of the modern lifestyle to the point that we are always glued to them. And as our time with our gadgets increases, the need to recharge them while we’re on the go also increases. When you’re nowhere near your charger and your juice runs out, that public charging kiosk can look pretty promising.

10 Essential virtualization terms

Virtualization, or the act of moving physical systems to a digital environment, has become one of the most sought-after tech solutions by small- to medium-sized businesses (SMBs). While the technology is popular, it has many potentially confusing terms associated with it.

VoIP systems keep callers on the line

According to an AT&T study, more than 70% of business phone calls in the US are placed on hold for an average of 45 to 60 seconds each. While organizations try to minimize hold times, sometimes there’s nothing you can do except put the caller on hold while you transfer them to the correct department.